Fieldstone Solutions

Recently, a friend of Fieldstone Solutions launched a site called Hawthorne Threads. Using Ruby on Rails, he built an online fabric store with a unique twist - color matching. Click on any design, and at the bottom of the page, you'll see a list of the most popular colors in that pattern. By clicking on any of those colors, you search the site for other designs that contain that color.
To get this working was no small feat - but the added feature is new in the world of online fabric shopping. Hopefully, this innovation is able to set them apart from their big .com competition. Small, Innovative features like this can make or break a business. While the fabric supplier's core competency is not website design and online marketing, it helps to make an investment that can give you a leg up on the competition.

Technorati Tags: